Islamic Marketing: Compassionate Marketing!

8th Global Islamic Marketing Conference (GIMAC8). 8ème Congrès International du Marketing Islamique 

Under the Patronage of His Excellency Mr. Mevlut Cavusoglu, Minister of Foreign Affairs, Turkey

GIMAC8 | Turkey - Alanya | 3-4-5 May 2017

Pictures from Previous Conferences: Alanya, May 2017 


Conference Program

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Quote: "There is no doubt that one of the worst kept secrets of the global world of business is the increasing economic power of Islam" Professor David Weir

Benefits. Visionaries. Scholars. Practitioners. Awards. Journal Publications. Mini MBA. Simply, we are the best marketing conference in the entire world and we can prove it. Join us, be part of this success.

Why should I attend?

If you are part of the academic world, get ideas for research areas in marketing topics that are not already being milked in journal publications. Find new research colleagues. Participate in sessions as a discussant or chair, or submit a paper on how you would get the marketing world more interested and involved in IIMA and its activities. Develop an expertise in comparative international marketing. How do world markets differ, How are they similar? There are huge opportunities for research in the academic field of marketing as it relates to international and multicultural marketing.

If you are in the business world and are interested in expanding your markets, or creating a new market, come. Learn about marketing opportunities in the Muslim world. You may not be Muslim, but more than 1.6 billion are, and they constitute a huge market. Meet people from the Muslim world and attend sessions which can give you insights into what you can and cannot do (Intro to Muslim customs, business practices, etc.,) and sell to Muslims. "Think outside the box" and explore new markets. Stop being so ethnocentric. Get out of your comfort zone.  Explore new cultures, expose yourself to new ideas, etc.


About GIMAC 8, Turkey 2017.

The International Islamic Marketing Association in cooperation with Alanya Alaaddin Keykubat University ALKU - Turkey; The University of Jordan - Jordan  The World Islamic Science & Education University - Jordan and Qatar University and, following the last seven successful conferences organized by the International Islamic Marketing Association in Dubai, Abu Dhabi, Cairo, and Istanbul, Kuala Lumpur, Istanbul, and Casablanca, we are pleased to announce that the 8th Global Islamic Marketing Conference (GIMAC8) will be held on May 3-4-5, 2017 in Turkey, where it will gather academics, researchers, businesses, governments, and NGOs from all continents.

Since its inception, this annual conference has been the premier and leading conference on Islamic marketing where world thought leaders meet and shape the future. This year’s conference will build on and extend the successes of the previous events and strengthen its position as the sole destination for the businesses and academics interested in Islamic Marketing including managers, policy makers, and practitioners. Participation could be through presenting a paper or just attending and participants may be requested to serve as discussant and/or session chair.

Conference SponsorAlanya Alaaddin Keykubat University ALKU - Turkey

Conference Hotel: The conference will be held in Lonicera World Hotel. Special rate available for conference participants. 

Types of participation: You may participate as panel organizer, paper presenter, session chair, or as an observer.   

Conference languages: Arabic, English, Turkish, French.

Previous Academic Partners: Alanya Alaaddin University ( Turkey, 2017), Qatar University (Since 2014), Mohammad V University (Morocco. 2016), Erciyes University and Istanbul University (Turkey, 2015), University Sains Malaysia (Malaysia, 2014), United Arab Emirates University (Cairo Dec, 2012), United Arab Emirates University (Abu Dhabi Jan, 2012), United Arab Emirates University (Dubai, 2011), 

Important dates


Deadline for Submissions

February 20, 2017

Decision to accept/reject 

Within one month from the date of each submission

Announcement of conference program

March 20, 2017

Deadline for payment of the standard fees

March 20,  2017

Late payment (100 USD above standard fees)

April 20, 2017





1- Awards for best papers provided by the International Islamic Marketing Association.  All complete papers will be considered for the prestigious "Excellence in Islamic Marketing Awards". Winners will receive their awards at the closing ceremony. Kindly note that the award includes certificate and plaque, no money.

Islamic Marketer of the Year Award 2017 (Awarded to the person who promotes Islamic Marketing most)

1st   Best English Paper Research Award  

2nd  Best English Paper Research Award   

3rd Best English Paper Research Award    

1st Best Arabic Paper Research Award  

2nd Best Arabic Paper Research Award  

3rd Best Arabic Paper Research Award

Best Paper in Turkish Award

Best Paper in French Award    

2- Publications in international Journals. Outstanding papers will be published in special issues of outstanding and internationally recognized journals. The journals that participating in May 2017 conference in Turkey are:

International journal of Islamic marketing and branding  

International Journal of Teaching and Case Studies

International Journal of Arab Culture, Management and Sustainable Development 

Journal of Islamic entrepreneurship. ISSN 2058-5012 (Arabic)

Al-mağallaẗ al-‘ālamiyyaẗ li-l-taswīq al-islāmī. ISSN 2225-5850  (Arabic)

Journal of Islamic Management and Leadership. ISSN 2058-637X  (Arabic)

3.  (New)Conference Book: ISBN is 978-1-5272-0250-4 

4. Mini MBA. Mini MBA in Islamic Marketing will be delivered by the best scholars in the field (Fees: 50 USD, subsidized by IIMA).

5. Membership. Free first-year membership in the International Islamic Marketing Association.

6. Networking. An extraordinary opportunity to meet the most influential scholars and researchers in the field of Islamic Marketing.

7. Above all, help create better markets. Do your part, make markets humane.



Conference tracks

This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. Topics include, but are not limited to, Islamic marketing, Islamic business, and Islamic economics. A more detailed list of the topics is shown below.

Islamic Marketing Papers

Comparative Marketing Papers

Islamic marketing, Islamic branding, Muslim consumers, Commercializing Islam, Islamic marketing mix, Islamic business ethics | Social responsibility, Halal market, Islamic hospitality and tourism, Islamic logistics, Islamic e-market, Islamic law and marketing practices, Trade with Islamic markets, Islamic media, digital content and communications, Islamic retail, Islamic fashion and clothing, Islamic pharmaceuticals, cosmetics and toiletry, Traditional and herbal medicines and therapy, Prophetic medicines and therapy, charity and voluntary work, Digital Islamic Marketing, Islamic Sport Marketing (New)

Kosher/ Jewish business Studies, Christian business studies, Vegetarian consumer/ market studies, Ethnic consumer/ market studies, Green/ environmental Marketing | Interfaith Dialogue

General Papers on Islam, Business, and the Middle East

Asian Islamic Studies, Islamic finance | Accounting | Zakat Management |Waqf, Islamic Insurance-Takaful, Islam and business, Islamic HR, Islamic management and leadership, Islamic entrepreneurship, Social Entrepreneurship in Emerging Islamic Markets, Social Innovation and Islamic Marketing, Islamic economics, Islamic business education, Research methods by Muslim scholars, Islamic astronomy and Muslim lifestyle




Corporate rate: $1000
International academic and employee: $550
International Students: $350
Turkish Academic and employees: $350
Turkish  students $250

Special Registration:

Groups: 5 or more get 20% discount. Turkish participants excluded. 
IIMA members and attendants of GIMACs (1-7) get 30% discount. Turkish participants excluded.

Note. No payment will be accepted at the conference. All fees must be paid on or before March 20, 2017

The deadline for submission of abstracts or full papers is February 20, 2017. For further information please contact us at and and or the Chair of the scientific committee Dr. Daphne Halkias at We also strongly encourage delegates to contact their country chairs for assistance and guidance on how to participate in the conference.



Guidelines for submitting manuscripts and special session proposals


If your paper includes references from Quran, or if you would like to reference the Quran please use this link provided by King Saud University. It is available online in 18 languages and easily printed in the conference proceedings

All abstracts, papers, and special session proposals should not exceed 6000 words in total length including all exhibits and references, font size and type should be 12 times newroman and 1.5 space . On the cover, be sure to include the title of the paper, names, and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number). 

All manuscripts will be reviewed by a dedicated conference review committee. Upon acceptance, the author(s) agree to: (a) return the manuscript in correct format in a timely fashion to the conference coordinator; and (b) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the proceedings.

Special session/panel proposals should be submitted by e-mail as attached “word.doc” files to Dr Daphne Halkias, the Chair of the scientific committee or the Conference Chair, Dr Baker A. Alserhan. They should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality will be accepted for presentation.



Cancellation Policy

Payment Policy

Payment is due in full at the time of registration and includes lunches, refreshments, dinner, and detailed conference materials.

Your registration will not be confirmed until payment is received and may be subject to cancellation.

Postponement and Substitution Policy

You may substitute delegates at any time by providing reasonable advance notice to the organizers by email and

■ For any cancellations received in writing not less than fourteen days (14) prior to the conference, you will receive a refund, less a $100 administration fee. No credit will be issued for any cancellations occurring after that.

■ In the event that the conference is canceled for any reason, you will receive a full refund.

■ In the event that the conference is postponed and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a full refund.

■ Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, the conference program and the advertised speaker and/or topics may be altered or modified. Any substitutions or alterations will be updated on our website as soon as possible.



Arabic and French Languages

As usual, there will be dedicated tracks for papers submitted in the Arabic and French language. For papers in the French language please send directly to the Algerian Country Chair below.



Conference Committee

Conference Chair - Qatar Dr. Baker Ahmad Alserhan
Conference Co-Chair - Turkey Prof. Dr. Hasan Gunes.
Conference Coordinator -Turkey Dr. Mehmet Bayirli.

Scientific Committee Chair - Greece

Prof. Daphne Halkias

Media and Comm Chair - Qatar

Dr. Othman Althawadi  

Director, Bus Strategy and Comm - Ireland

Ronald Doherty

Event organizer and Coordinator - Ireland

Nhar A Alhashemi

Chair of the Marketing - U.A. Emirates

Dr. Roudaina Houjeir.Higher Coll of Tech  



Country Chairs (Turkey 2017)

United States (USA):
Prof Paul koku.
New Zealand/Australia:
Dr. Djavlon Kadirov.
Prof Paul koku.
Algeria (French inquiries): 
Dr. Tabeti Habib.
Algeria (French inquiries): 
Dr. Ali Hilal AlBagoum.
Dr. Aisha Wood Boulanuar. 
Dr. Ririn Tri Ratnasari. 
United Arab Emirates
Dr. Mohammad Ibahrine.
Dr. Faraj Saleem Aljundi.,
Dr. Hajer Chermi. Zaitouna Islamic Bank. 
Dr. Hanan Arnous.
Dr. Thamer Baazeem.
Dr. M Yunus Ali.

Dr. Siti Haslina Md Harizan. 

Dr. Nazlida Muhammad.
Kashif Shahzada.


What did they say about GIMAC?

Dr. Berfu ILTER | Afyon Kocatepe Universitesi – Turkey | Alanya-Turkey | GIMAC8 Conference | May 2017

The conference was just like a dream...And photos are evidence of dream... And I am lucky to meet you...Thank you for everything...

Dr. Aly Mansour | American University of Kuwait| Alanya-Turkey | GIMAC8 Conference | May 2017

Thank you for all the super effort made by GIMAC team under your leadership that has always rendered great and most successful conferences that I've witnessed thus far. It is definitely unheard of to have 4 languages in one conference working in parallel with perfect harmony -- it is equivalent to having 4 conferences conducted simultaneously. Well, it was a magnificent production from GIMAC outstanding Marketing team.

Professor Yousuf Dadoo | University of South Africa | Casablanca GIMAC7 Conference 2016

Thank you so much for arranging a splendid conference.  May Allah bless you and your team.

Professor John Fraedrich | Southern Illinois University | Casablanca GIMAC7 Conference 2016

The conference was a delight and I enjoyed participating in it and hope to continue to do so in the years to come.

Aziza Al-Qamshoui |PhD student | Plymouth University | Casablanca GIMAC7 Conference 2016

Thank you for your professional organization of GIMAC7-2016. I really enjoyed being in the conference and it was a really good chance to meet people from different countries interested in Islamic finance and marketing.  

Mohd Bahroddin Bin Badri | International Shariah Research Academy for Islamic Finance (ISRA) | Malaysia   (Istanbul Conference 2015)

I would like to express my gratitude for giving me the opportunity to be one of the presenters in the Conference. I would like also to congratulate you and your team members for successfully organizing this unforgettable and wonderful event.

Dr Azmawani Abd Rahman | Deputy Dean  |Faculty of Economics and Management, Universiti Putra Malaysia   (Istanbul Conference 2015)

I would like to record my appreciation for the opportunity to join such a prestigious conference. I had a good time, good discussions, and learn a lot from the sessions. The conference has also provided me with the opportunity to network in terms of research and other academic matters.

Dr. Laurent Tournois, Ph.D. | Director Ph.D. Program | University of Dubai (KL Conference 2014)

It was pleasure meeting you at the conference. I really appreciated to be able not only to present a research project but also to discuss, listen to and learn from different colleagues coming from various countries. Islamic Marketing community is definitely like no others.


Dr Ahmad Jamal | Senior Lecturer in Marketing and Strategy |Cardiff Business School, Cardiff University  (KL Conference 2014)

It was indeed a great pleasure in meeting you at the conference in KL and many thanks for organising such a great conference.


Prof. & Dr. Rajasekhara Mouly Potluri | Professor & Head: Department of Management Studies (MBA)

Nimra Instiute of Science & Technology | India  (KL Conference 2014)

It was a marvelous experience which has given me a golden chance to proliferate my knowledge particularly in the unique discipline of Islamic Marketing. I think, I’m the first non-Muslim candidate who attended for the MBA Program with Islamic Marketing specialization.  Once again I express my sincere gratitude to my beloved guide and philosopher.


Eesha Ghani | Lecturer | National University of Modern Languages | Pakistan  ( KL Conference2014)

Congratulations on conducting a successful conference. It was a great learning experience, and I was honored to be a part of it.  This platform is not only serving the academia but also contributing to the betterment of humanity and I would like to work for this noble cause in every possible way.

Professor David Weir - Liverpool Hope University  (Dubai Conference 2011)

I have attended many conferences in Dubai and indeed spoken at many and this one was the best. Everybody who attended was very happy…


H.E. Fatima AL Shamsi, - Secretary General, UAE University (Dubai Conference 2011)

Thank you very much for inviting me to attend the 2nd Global Islamic Marketing conference. I would be happy to attend inshallah. Good luck in your effort to make the 2nd conference as successful as the first one. All the best.


Prof. Hayat Muhammad Awan - MERITORIOUS PROFESSOR  - Institute of Management Sciences
Bahauddin Zakariya University, Multan Pakistan ( Dubai Conference 2011)

I 'm glad to see such a wonderful and successful event organized under your leadership. I am also really thankful for bringing such a diverse scholarly resource around the globe to discuss future prospects of Islamic Marketing. 

I am also grateful to you and your team for wonderful hospitality during the event. The support and responsiveness from your team before the event and during paper submission and till visa processing remain exceptionally excellent. I find myself short of words to appreciate such a consistent and systematic response from your office.


Rahmatina a.k - University of Indonesia & Durham University UK (Dubai Conference 2011)

Congratulations for the successful of the conference and thank you very much for the assistance and hospitality before/during the conference.


Dr. Rosa E Rios, Head of School -  Business Degree Program - Australian College of Kuwait (Abu Dhabi conference 2012)

It was a pleasure to be among so many marketers and I learnt so much. Thank you so much for bringing the east and the west together in this global Islamic marketing conference.


Professor  Sergius Koku - Florida Atlantic University ( Dubai Conference 2011)

Just a short note to say a warm "Thank You" for your kindness and great hospitality during our recent visit to Dubai and, of course, for making it is possible for me to participate in the
history making conference.  Future scholars of Islamic Marketing will look back on March 20-22, 2011 with envy and admiration.


Maha Mourad, PhD - The American University in Cairo (Dubai Conference 2011)

I would like to thank you for the outstanding hospitality in Dubai. It was one of the best conferences that I have ever attended. Looking forward to meet you in the next coming year. I am so much excited about Islamic marketing as a new area of research.